The market is a fluctuating context. Therefore, organizations estimate their demand to reduce risks and costs when analyzing the possibility of expansion, market potential, and pricing.

As the term suggests, demand forecasting involves anticipating a future scenario. Based on economic, financial, and market factors, the solution is a projection of the consumer public’s interest in a particular product over a period of time.

It allows the company to better manage its cash flow and, thus, serve suppliers and customers more efficiently and seamlessly in organizational terms. It directly impacts production and inventory areas, becoming an essential resource for the development of strategic, tactical, operational, and financial planning.

And you? Have you already taken advantage of all the benefits that demand forecasting brings to your business?